THE ART OF STYLE
CLIENT
Well Taylored Style
TYPE OF CLIENT
Fashion, Styling
CATEGORY
Copywriting, Email Marketing, Social
BRIEF
For this project, we collaborated with a New York City fashion stylist aiming to enhance their digital presence through a revamp of their social media and email marketing efforts. The primary objectives included creating a cohesive visual identity to reflect the brand’s sophistication, engaging a high-end clientele, and encouraging bookings and purchases.
WHAT WE DID
Conducted a brand audit to assess the existing state and identify areas for improvement. Outlined a strategy with target demographics, content pillars, and engagement goals, and created a content calendar. Crafted a cohesive visual identity, including color palette and photography style to unify the aesthetic.
Designed email marketing templates to align with the brand’s visual identity, and ideated targeted campaigns with seasonal style guides and personalized recommendations to encourage bookings and purchases.
Before
After
