THE ART OF STYLE
CLIENT
Well Taylored Style
TYPE OF CLIENT
Fashion, Styling
CATEGORY
Copywriting, Email Marketing, Social
BRIEF
For this project, we collaborated with a New York City fashion stylist aiming to enhance their digital presence through a revamp of their social media and email marketing efforts. The primary objectives included creating a cohesive visual identity to reflect the brand’s sophistication, engaging a high-end clientele, and encouraging bookings and purchases.
WHAT WE DID
Conducted a brand audit to assess the existing state and identify areas for improvement. Outlined a strategy with target demographics, content pillars, and engagement goals, and created a content calendar. Crafted a cohesive visual identity, including color palette and photography style to unify the aesthetic.
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Designed email marketing templates to align with the brand’s visual identity, and ideated targeted campaigns with seasonal style guides and personalized recommendations to encourage bookings and purchases.
Before
After
